Team Review

First Live Review Report

Combined findings from the designer, web developer, and copywriter after the first live review cycle across De-Centraal and De Verzetswinkel.

Core conclusion: the strongest asset is still the true family origin story behind De Verzetswinkel, but the live surfaces are not using it hard enough yet.

Design

  • Shift to a proof-first hero with one dominant message, one image, one proof block, and one CTA.
  • The current above-the-fold experience risks feeling too generic for such a distinctive story.
  • The family-history angle should carry the first decision point, not sit lower on the page.

Web

  • de-centraal.nl and deverzetswinkel.nl are live and usable.
  • The homepage appears to contain a suspicious contact email path that should be verified immediately.
  • The top of the book page is rich in options, but the primary action is not visually clear enough.

Copy

  • The book page has strong source material, but the opening copy is still too generic.
  • The homepage author path needs a direct, specific CTA instead of weak language like “click hier”.
  • The best message is authenticity plus fairness, not broad category language.

Recommended next actions

  • Fix the homepage contact path if the email target is wrong.
  • Replace the author CTA with direct language such as Stuur je manuscript in.
  • Rebuild the book-page hero around the real Bodegraven resistance story.
  • Simplify the above-the-fold structure so proof and CTA are clearer.

Missing inputs for next cycle

  • Analytics access and event definitions
  • Conversion tracking visibility
  • Real customer language and objection inputs from readers and authors